I will start by saying that I have never taken part in the insanity that is ‘Black Friday’. I am just not a big crowd person. Maybe that is because I have lived almost my entire life in a small town, but I just don’t like it. I do understand that people spending money is good for the economy, but does it have to be done all in one day? The following picture was circling around facebook yesterday and I think it is kind of funny.

I didn’t realize that this craziness started back in the 1960’s. Here is a brief history of Black Friday.

Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day, most major retailers open extremely early and offer promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many Commonwealth Nations. Black Friday is not an official holiday, but many non-retail employers also observe this day as a holiday along with Thanksgiving, giving their employees the day off, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time.

The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation began to be offered: that “Black Friday” indicates the point at which retailers begin to turn a profit, or are “in the black”.

For many years, it was common for retailers to open at 6:00 a.m., but in the late 2000s many had crept to 5:00 or even 4:00. This was taken to a new extreme in 2011, when several retailers opened at midnight for the first time. In 2012, Walmart and several other retailers announced that they would open their stores at 8:00 p.m. on Thanksgiving Day, prompting calls for a walkout among some workers. Black Friday shopping is known for attracting aggressive crowds, with annual reports of assaults, shootings, and throngs of people trampling on other shoppers in an attempt to get the best deal on a product before supplies run out.

“Black Friday” as a term has been used in multiple contexts, going back to the nineteenth century, where it was associated with a financial crisis in 1869in the United States. The earliest known invocation of “Black Friday” to refer to shopping on the day after Thanksgiving was made in a public relations newsletter from 1961 that is clear on the negative implications of the name and its origin in Philadelphia:

For downtown merchants throughout the nation, the biggest shopping days normally are the two following Thanksgiving Day. Resulting traffic jams are an irksome problem to the police and, in Philadelphia, it became customary for officers to refer to the post-Thanksgiving days as Black Friday and Black Saturday. Hardly a stimulus for good business, the problem was discussed by the merchants with their Deputy City Representative, Abe S. Rosen, one of the country’s most experienced municipal PR executives. He recommended adoption of a positive approach which would convert Black Friday and Black Saturday to Big Friday and Big Saturday.

The attempt to rename Black Friday was unsuccessful, and its continued use is shown in a 1966 publication on the day’s significance in Philadelphia:

JANUARY 1966 – “Black Friday” is the name which the Philadelphia Police Department has given to the Friday following Thanksgiving Day. It is not a term of endearment to them. “Black Friday” officially opens the Christmas shopping season in center city, and it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing.

The term “Black Friday” began to get wider exposure around 1975, as shown by two newspaper articles from November 29, 1975, both datelined Philadelphia. The first reference is in an article entitled “Army vs. Navy: A Dimming Splendor”, in The New York Times:

Philadelphia police and bus drivers call it “Black Friday” – that day each year between Thanksgiving Day and the Army–Navy Game. It is the busiest shopping and traffic day of the year in the Bicentennial City as the Christmas list is checked off and the Eastern college football season nears conclusion.

The derivation is also clear in an Associated Press article entitled “Folks on Buying Spree Despite Down Economy”, which ran in the Titusville Herald on the same day:

Store aisles were jammed. Escalators were nonstop people. It was the first day of the Christmas shopping season and despite the economy, folks here went on a buying spree. … “That’s why the bus drivers and cab drivers call today ‘Black Friday,'” a sales manager at Gimbels said as she watched a traffic cop trying to control a crowd of jaywalkers. “They think in terms of headaches it gives them.”

The term’s spread was gradual, however, and in 1985 the Philadelphia Inquirer reported that retailers in Cincinnati and Los Angeles were still unaware of the term.

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